Published monthly by SWISH publications, Madame in a World of Fantasy was an underground fetish magazine in appreciation of the dominant woman. First printed in London in 1974, each issue featured: the madame of the month, Ms Candida’s command column for loners, original poetry, fetish photoshoots, drawings and personal replies. SWISH publications had several run-ins with the police over the years, and had a store selling magazines, books and videos in Soho Square at 8 Greek Street, W1.