Shopping Bag Design in Japan showcases the most iconic Japanese graphic design through the everyday item of a shopping bag. From corporate flagship stores to small city streets, the book features logos, trademarks, and branded identity applied to mass-produced bags, highlighting how designers work within standardized forms to create compelling visual statements. It also explores innovative approaches to materials, shapes, and handles, demonstrating the creative possibilities of this humble object. Born from the simple acts of buying and carrying, it combines practicality and design in a way no other object does.