An essential reference for graphic designers, branding specialists, and collectors of Japanese design, Shopping Bag Collection 2 is a meticulously assembled survey of Japan’s retail graphic culture viewed through one of its most democratic objects, the shopping bag. This second instalment expands the archive with a wide-ranging selection of bags from department stores, fashion brands, specialty boutiques, museums, and regional retailers both local and international. Each example captures how logos, typography, and visual identity systems are translated onto a standardised, mass-produced format turning a functional carrier into a portable branding statement. More than a catalogue of retail ephemera, this book functions as a time specific record of Japanese graphic sensibility where commerce, minimalism, and material awareness intersect.